NUDES AND GREENS COLLECTION
A BAG ADVERTORIAL
The key elements that we are focusing on in this project are form and lines.
Our main aim is to take obvious elements from stereotypical masculine and feminine body shapes and
incorporate them into a series of images to assist with the idea of form and structure that is explored in the
production of the bags and belt for the Nudes and Greens collection.
Using the naked body helps relay the idea of natural and raw materials which are used to create the bags.
It will also allow us to construct direct links to the multiple meanings of the word ‘nude’, which has assisted in the development of this collection.
For the video we plan to focus on the line and shapes of the bags in a more intense and intimate format.
By doing this we intend to explore visually the comparison between the lines provided by the bags and those
structured by the body. Combining the two allows a creative emphasis on natural beauty and shape. It also
helps develop a connection between the bags as products and the beings that will use them.
We also plan to produce a video in a fast pace visual way, with similar atmospheric lighting and
styling to that of the ‘stills’ mentioned above. We are aiming to make the strong lines of the products our
main focus alongside the softer contours of the human body. There will be alternating bursts of different
frames, capturing the lines of the male and female bodies and the distinctive pieces.
We have chosen to shoot our images in the studio for the controlled environment. The starkness of
the studio also allows us to focus exclusively on the bags, which is a key element to the images we are
aiming to produce.
The lighting we plan to use will be strong and focused. We will play with soft and intense lighting, in
order to see which looks best. Alongside this, we intend on using a dark background to help maintain the
intimacy that we are looking for.
When casting models we looked for body forms which reflect the shapes of the bags we have
chosen. For instance, a female with natural body curves and a broad male with a masculine physique.